Made of Instinct

Made of Instinct was built around the fir tree, chosen as a symbol of endurance and perseverance.

Elise Bénat translated that idea into a green, woody fragrance with fresh fruit and a resinous background. It gives the Instinct family a recognisable woodland theme.

The electric-blue bottle and silver lettering brought a new look to the familiar flask shape. Rather than making the fir idea heavy or purely earthy, the composition places it within a bright aromatic setting. That balance distinguishes Made of Instinct from the family’s warmer amber and smoky interpretations.