Beyond Forever

Beyond Forever gives the Beyond family a fresher, greener interpretation.

Nathalie Lorson created it for 2016, retaining a woody, leathery background while bringing an aromatic character to the foreground. It follows the original Beyond’s dressed-up direction without simply repeating its warmer, mojito-led idea.

The launch centred on persistence, with the immortelle flower chosen to reinforce that theme. The frosted-looking bottle also reflects the fresher character. Beyond Forever is an Eau de Toilette in its own right, not a higher concentration of the 2015 fragrance.