Where to buy
USEau de Parfum
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Overview
754 is a bright, green floral with a New York address behind its name: Bergdorf Goodman at 754 Fifth Avenue.
Francis Kurkdjian created it in 2012 for the department store’s 111th anniversary. The idea was a fresh New York morning, giving the exclusive fragrance a connection to the city as well as the retailer. The bottle design included an outline of the store’s façade.
Its clean, lighthearted character puts it nearer the fresh floral side of the house than its richer ambers and ouds. For someone exploring Kurkdjian’s retailer exclusives, 754 is a particularly direct link between a fragrance and a place.
Notes
Reviews
A fresh floral with a specific point of view
754 is worth investigating if you like a crisp, green floral more than a sweet bouquet. The appeal is a neat, fresh impression, with softness underneath rather than a big dramatic contrast.
Its exclusive history is interesting, but that does not automatically make it better value than a readily available fragrance in the same style. If you already own several clean citrus-florals, the useful question is whether you love this particular version of the idea enough to seek it out.
