724

724 is MFK’s portrait of city life: bright, clean and put together, with the feel of freshly washed fabric.

Francis Kurkdjian drew on urban architecture and the energy of large cities for this 2022 release. Its blue-and-gold presentation suits that crisp, modern idea; the fragrance belongs to the house’s cleaner, musky side rather than its rich amber or oud collections.

The Eau de Parfum is the original wearable fragrance. A separate hair perfume and bath-and-body range extend the same theme, so check the format when comparing bottles.